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WPP plc

WPP

Last
$25.38
Day
+1.6%
1y
+8.3%
5y
-62.1%
52w
-8.3%
SPY YTD
+13.3%
XLC
-4.1%
Earnings
—
EMA 21
25.25
EMA 50
24.42
EMA 200
22.52
20d high
-3.3%
5y high
-69.6%
5y range
16th
Website · 97,388 employees · United Kingdom

Positions held

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Add it to see shares, cost, and P&L here.

Score
5
Hold
watch
Signal
Neutral
Target
$27.54
Stop
$24.45
Stop distance
3.7%
Target vs last
+8.5%

Bull / bear case

Site-generated summary from fundamentals, news, and score — not investment advice. As of 2026-10-08.

Bull case
  • WPP's strategic focus on digital transformation positions it well in the evolving advertising landscape, allowing it to capture emerging market opportunities.
  • WPP has a market cap of approximately $5.4 billion, indicating substantial investor interest.
  • The company's target mean price is $23.83, suggesting potential upside from current levels.
Bear case
  • The advertising industry is currently facing challenges, with WPP experiencing a revenue decline of 4.4% year-over-year.
  • WPP's earnings growth has decreased by 57.5%, reflecting significant profitability challenges.
  • The company's profit margin stands at -1.81%, indicating ongoing financial difficulties.

Fundamentals

Market cap$5.50BEnterprise value$32.45BTrailing P/E—Forward P/E6.75
PEG4.23Price / book7.96Beta0.74Dividend yield3.97%
Revenue growth-4.4%Earnings growth-57.5%Gross margin15.9%Operating margin4.1%
Profit margin-1.8%ROE-6.6%ROA1.1%Debt / equity2.58
Current ratio0.87Free cash flow$744.25MAnalyst recommendationnoneMean target$23.83
52w high$27.7852w low$14.81
WPP · daily-0.9% over 13 sessions
Close EMA21 EMA50 EMA200
24.3624.8825.3925.9126.432026-092026-092026-092026-092026-102026-102026-10