Upgrade

Rush Enterprises, Inc.

RUSHB

Last
$57.34
Day
+2.2%
1y
+1.8%
5y
+19.2%
52w
-31.1%
SPY YTD
+13.3%
XLY
-5.6%
Earnings
2026-10-2716d
EMA 21
56.53
EMA 50
61.46
EMA 200
64.78
20d high
-2.2%
5y high
-31.1%
5y range
42th
Website · 7,858 employees · United States

Positions held

Your positions

RUSHB isn't in your positions.

Add it to see shares, cost, and P&L here.

Score
-12
Hold
avoid
Signal
Sell
Target
$59.02
Stop
$53.72
Stop distance
6.3%
Target vs last
+2.9%

Bull / bear case

Site-generated summary from fundamentals, news, and score — not investment advice. As of 2026-10-08.

Bull case
  • Rush Enterprises operates in a competitive market with a strong focus on customer service and operational efficiency, positioning itself well against rivals in the auto and truck dealership industry.
  • Revenue increased by 13% compared to the prior quarter, reaching $1.9 billion.
  • Despite a slight decline in gross margin to 19% from 20.4% in the previous quarter, the company maintains a solid operating margin of 5.11%.
Bear case
  • The company's revenue growth has shown a negative trend, with a year-over-year decline of 1.6%.
  • The trailing P/E ratio is 25.35, indicating that the stock may be overvalued compared to its earnings growth of 1.1%.
  • The current score indicates a 'Sell' signal with a score of -10.00, reflecting a concerning trend in market performance.

Fundamentals

Market cap$6.55BEnterprise value$7.80BTrailing P/E25.40Forward P/E—
PEG3.09Price / book2.81Beta0.92Dividend yield1.00%
Revenue growth-1.6%Earnings growth1.1%Gross margin19.9%Operating margin5.1%
Profit margin3.7%ROE11.8%ROA4.9%Debt / equity0.63
Current ratio1.45Free cash flow$313.67MAnalyst recommendationnoneMean target—
52w high$57.3852w low$31.81

Quarterly

2026-Q22026-Q12025-Q42025-Q32025-Q2
Revenue$1.9B$1.7B$1.8B$1.9B$1.9B
Op margin5.1%4.9%5.2%5.3%5.7%
Net income$72.8M$61.5M$64.3M$66.7M$72.4M
Gross margin19.0%20.4%19.7%19.9%19.7%
Gross profit$362M$344M$348M$375M$380M
Operating income$97.1M$82.5M$91.4M$100M$110M
  • Revenue +13% vs prior quarter ($1.9B vs $1.7B).
  • Gross margin 19% (was 20.4% prior quarter).

Yearly (6y)

2025202420232022
Revenue$7.4B$7.8B$7.9B$7.1B
Op margin5.3%6.0%6.5%7.1%
Net income$264M$304M$347M$391M
Gross margin19.6%19.6%20.1%20.9%
Gross profit$1.5B$1.5B$1.6B$1.5B
Operating income$393M$467M$512M$504M
Headline scan

No flags

• No distress or material-risk keywords in recent headlines (keyword scan only — not a guarantee).

News

RUSHB · daily+3.1% over 13 sessions
Close EMA21 EMA50 EMA200
52.9454.0555.1656.2757.382026-092026-092026-092026-092026-102026-102026-10
Quarterly · revenue, net income, margins
Revenue Net income Gross margin Op margin
$0M$483M$965M$1.4B$1.9B0%10%20%2025-Q22025-Q32025-Q42026-Q12026-Q2