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Rush Enterprises, Inc.

RUSHA

Last
$44.52
Day
-1.4%
1y
-10.6%
5y
+45.3%
52w
-46.0%
SPY YTD
+13.3%
XLY
-5.6%
Earnings
2026-10-2716d
EMA 21
49.15
EMA 50
57.11
EMA 200
63.96
20d high
-10.2%
5y high
-46.0%
5y range
30th
Website · 7,858 employees · United States

Positions held

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Score
-12
Hold
avoid
Signal
Sell
Target
$47.19
Stop
$43.47
Stop distance
2.4%
Target vs last
+6.0%

Bull / bear case

Site-generated summary from fundamentals, news, and score — not investment advice. As of 2026-10-08.

Bull case
  • Rush Enterprises operates in a competitive market with a strong focus on customer service and operational efficiency, which positions it well against peers in the auto and truck dealership industry.
  • In Q2 2026, Rush Enterprises reported a revenue of $1.9 billion, a 13% increase compared to the previous quarter.
  • The company has a market cap of approximately $5.49 billion, indicating strong investor confidence.
Bear case
  • The company is experiencing a revenue decline, with a year-over-year revenue growth of -1.6%, which raises concerns about its long-term sustainability.
  • The operating margin has decreased to 5.11% in Q2 2026 from 5.33% in Q3 2025, indicating potential operational challenges.
  • Rush Enterprises has a current score of -12.00, suggesting a 'Sell' signal based on recent market trends.

Fundamentals

Market cap$5.27BEnterprise value$6.52BTrailing P/E20.43Forward P/E14.79
PEG3.42Price / book2.26Beta0.92Dividend yield1.24%
Revenue growth-1.6%Earnings growth1.1%Gross margin19.9%Operating margin5.1%
Profit margin3.7%ROE11.8%ROA4.9%Debt / equity0.63
Current ratio1.45Free cash flow$313.67MAnalyst recommendationstrong_buyMean target$58.83
52w high$55.7452w low$30.45

Quarterly

2026-Q22026-Q12025-Q42025-Q32025-Q2
Revenue$1.9B$1.7B$1.8B$1.9B$1.9B
Op margin5.1%4.9%5.2%5.3%5.7%
Net income$72.8M$61.5M$64.3M$66.7M$72.4M
Gross margin19.0%20.4%19.7%19.9%19.7%
Gross profit$362M$344M$348M$375M$380M
Operating income$97.1M$82.5M$91.4M$100M$110M
  • Revenue +13% vs prior quarter ($1.9B vs $1.7B).
  • Gross margin 19% (was 20.4% prior quarter).

Yearly (6y)

2025202420232022
Revenue$7.4B$7.8B$7.9B$7.1B
Op margin5.3%6.0%6.5%7.1%
Net income$264M$304M$347M$391M
Gross margin19.6%19.6%20.1%20.9%
Gross profit$1.5B$1.5B$1.6B$1.5B
Operating income$393M$467M$512M$504M
Headline scan

No flags

• No distress or material-risk keywords in recent headlines (keyword scan only — not a guarantee).

News

RUSHA · daily-6.4% over 13 sessions
Close EMA21 EMA50 EMA200
44.5145.6846.8548.0249.202026-092026-092026-092026-092026-102026-102026-10
Quarterly · revenue, net income, margins
Revenue Net income Gross margin Op margin
$0M$483M$965M$1.4B$1.9B0%10%20%2025-Q22025-Q32025-Q42026-Q12026-Q2