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Baidu, Inc.

BIDU

Last
$85.28
Day
+1.6%
1y
-36.6%
5y
-42.7%
52w
-49.2%
SPY YTD
+13.3%
XLC
-4.1%
Earnings
2026-11-1737d
EMA 21
88.15
EMA 50
94.30
EMA 200
109.40
20d high
-10.6%
5y high
-54.0%
5y range
10th
Website · 33,500 employees · China

Positions held

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Score
-6
Hold
avoid
Signal
Sell
Target
$87.61
Stop
$80.85
Stop distance
5.2%
Target vs last
+2.7%

Bull / bear case

Site-generated summary from fundamentals, news, and score — not investment advice. As of 2026-10-08.

Bull case
  • Baidu's low forward PE ratio of 11.42 suggests it may be undervalued compared to its peers in the internet content industry, presenting a potential buying opportunity for investors.
  • Baidu's gross margin improved to 39% in the latest quarter, up from 38.9% in the prior quarter, indicating better cost management.
  • Despite a revenue decline of 2% quarter-over-quarter, Baidu's operating margin remains relatively stable at 9.65%.
Bear case
  • The company is experiencing a significant earnings decline, with a year-over-year earnings growth of -73.8%, raising concerns about its profitability.
  • Baidu's revenue decreased by 4.2% compared to the previous year, reflecting challenges in maintaining market share.
  • The stock has a sell signal with a score of -6.00, indicating negative momentum and potential further declines.

Fundamentals

Market cap$28.57BEnterprise value-$1.33BTrailing P/E—Forward P/E11.01
PEG0.76Price / book0.70Beta0.59Dividend yield0.00%
Revenue growth-4.2%Earnings growth-73.8%Gross margin40.9%Operating margin9.7%
Profit margin-2.9%ROE-1.4%ROA1.2%Debt / equity0.38
Current ratio2.33Free cash flow-$2.10BAnalyst recommendationbuyMean target$145.66
52w high$165.3052w low$82.86

Quarterly

2026-Q22026-Q12025-Q42025-Q32025-Q2
Revenue$31.3B$32.1B$32.7B$31.2B$32.7B
Op margin9.7%10.0%4.5%3.5%10.0%
Net income$2.3B$3.4B$1.8B-$11.2B$7.3B
Gross margin39.0%38.9%44.2%41.2%43.9%
Gross profit$12.2B$12.5B$14.5B$12.9B$14.4B
Operating income$3.0B$3.2B$1.5B$1.1B$3.3B
  • Revenue -2% vs prior quarter ($31.3B vs $32.1B).
  • Gross margin 39% (was 38.9% prior quarter).

Yearly (6y)

2025202420232022
Revenue$129.1B$133.1B$134.6B$123.7B
Op margin8.0%16.0%16.2%12.9%
Net income$5.6B$23.8B$20.3B$7.6B
Gross margin43.9%50.3%51.7%48.3%
Gross profit$56.6B$67.0B$69.6B$59.7B
Operating income$10.4B$21.3B$21.9B$15.9B
Headline scan

No flags

• No distress or material-risk keywords in recent headlines (keyword scan only — not a guarantee).

News

BIDU · daily-9.0% over 14 sessions
Close EMA21 EMA50 EMA200
82.3185.3388.3491.3694.372026-092026-092026-092026-092026-102026-102026-10
Quarterly · revenue, net income, margins
Revenue Net income Gross margin Op margin
-$11.2B-$239M$10.8B$21.7B$32.7B0%22%44%2025-Q22025-Q32025-Q42026-Q12026-Q2