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Bread Financial Holdings, Inc.

BFH

Last
$101.00
Day
+0.3%
1y
+80.5%
5y
+80.4%
52w
-12.0%
SPY YTD
+13.3%
XLF
-1.3%
Earnings
2026-10-2211d
EMA 21
101.62
EMA 50
103.09
EMA 200
91.60
20d high
-8.6%
5y high
-12.0%
5y range
85th
Website · 6,000 employees · United States

Positions held

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Score
-14
Hold
avoid
Signal
Sell
Target
$107.33
Stop
$95.23
Stop distance
5.7%
Target vs last
+6.3%

Bull / bear case

Site-generated summary from fundamentals, news, and score — not investment advice. As of 2026-10-08.

Bull case
  • Bread Financial Holdings operates in the credit services industry, which is experiencing a rebound as consumer spending increases post-pandemic.
  • The company has a trailing P/E ratio of 7.58, indicating it may be undervalued compared to its peers.
  • Earnings growth for the last year was 21.2%, showcasing strong profitability potential.
Bear case
  • The financial services sector is highly competitive, and Bread Financial faces significant pressure from larger players.
  • Revenue decreased by 2% in the last quarter, dropping to $993 million from $1 billion.
  • The stock has a 'Strong Sell' signal with a score of -16.00, indicating bearish market sentiment.

Fundamentals

Market cap$3.87BEnterprise value$3.47BTrailing P/E7.81Forward P/E7.34
PEG2.13Price / book1.16Beta1.18Dividend yield0.91%
Revenue growth3.8%Earnings growth21.2%Gross margin0.0%Operating margin29.0%
Profit margin21.4%ROE17.4%ROA2.6%Debt / equity—
Current ratio—Free cash flow—Analyst recommendationbuyMean target$115.00
52w high$114.5352w low$53.83

Quarterly

2026-Q22026-Q12025-Q42025-Q32025-Q22025-Q1
Revenue$993M$1.0B$975M$971M$929M—
Op margin——————
Net income$146M$181M$54.0M$188M$139M—
Gross margin——————
Gross profit——————
Operating income——————
  • Revenue -2% vs prior quarter ($993M vs $1.0B).

Yearly (6y)

20252024202320222021
Revenue$3.8B$3.8B$4.3B$3.9B—
Op margin—————
Net income$518M$277M$718M$223M—
Gross margin—————
Gross profit————$2.1B
Operating income————$1.0B
Headline scan

No flags

• No distress or material-risk keywords in recent headlines (keyword scan only — not a guarantee).

News

BFH · daily-6.7% over 14 sessions
Close EMA21 EMA50 EMA200
93.4297.76102.10106.45110.792026-092026-092026-092026-092026-102026-102026-10
Quarterly · revenue, net income, margins
Revenue Net income Gross margin Op margin
$0M$255M$509M$764M$1.0B0%5%10%2025-Q22025-Q32025-Q42026-Q12026-Q2